Episodes
EP 30 | Asset Protection 101: Marrying Business with Estate Planning
In this episode of Merger She Wrote, host Paloma Goggins, owner of Nocturnal Legal, interviews asset-protection and estate-planning attorney Sherrie Prince about how entrepreneurs can align their business plans with their est...
EP 29 | Ready to Sell? Your Business Valuation Says Otherwise
Paloma Goggins, host of Merger She Wrote and the owner of Nocturnal Legal, a business law firm serving buyers, sellers and business operators, interviews Wes Towers, a Melbourne-based digital agency owner, about getting a dee...
EP 28 | Franchising Made Simple: How to Start, Grow & Sell Smart
In this episode of Merger She Wrote, host Paloma Goggins interviews franchise specialist Max Emma about what buyers and sellers should know before jumping into franchising. Max shares his path from immigrating to the U.S., bu...
EP 27 | The Burnout Discount: Why Tired Founders Get Lower Offers
Host Paloma Goggins of Nocturnal Legal interviews leadership coach and consultant Ryan Maniey about how owner dependency, stress, and burnout can block business growth and reduce exit value in mergers or sales. Using real-world scenarios, they discuss how founders get trapped in a “grit” mindset, why revenue is a lagging indicator of people, systems, and processes, and how overcapacity can drive quality issues, turnover, and deal risk during acquisition. Ryan shares ways to self-identify bur…
Ep 26 | How to Read Business Financials When Buying or Selling a Company
Welcome back to Merger She Wrote ! In this episode, host Paloma Goggins , founder of Nocturnal Legal , is joined by financial and bookkeeping expert Steven Bialecki to break down the financial numbers that matter most when bu...
Ep 24 | How to Sell Your Business: What Really Happens After the Letter of Intent (LOI)
Thinking about selling your business—but unsure what actually happens after the Letter of Intent (LOI)? In this episode of Merger She Wrote, host Paloma Goggins, founder of Nocturnal Legal, walks you through the entire process from a seller’s perspective. This episode is especially valuable for first-time business sellers who want to avoid costly mistakes and unexpected delays. Selling a business isn’t just about agreeing on a price.
EP 23 | M&A Communication Strategy: How Honest Conversation Improves Deal Success
Why deals collapse isn’t a spreadsheet problem, it’s a people problem. This episode shows how a seller’s legacy goals and a buyer’s optimization plans create a hidden expectation gap that quietly destroys value. The fix isn’t faster paperwork but with clearer conversations. You’ll learn how to use a change roadmap during diligence, why earnouts force real cooperation, and what no data room ever reveals, like culture carriers and customer rituals. Hear the cautionary story of a seller w...