Merger She Wrote®

Merger She Wrote ®

Every successful business has a story, and this podcast shows you how to write yours.

Follow the journey of scaling, selling, and strengthening your business with strategies you can put into action today.

See what buyers really value, how they assess risk, and how to position your business as a high-worth asset.

Each episode guides you to make smarter decisions, increase your business’s value, and step confidently toward the sale you’ve been working for.

EP 32 | Inside Due Diligence: Maximize Deal Value & Mitigate Risks
Merger She Wrote®
EP 32 | Inside Due Diligence: Maximize Deal Value & Mitigate Risks
Apple Podcasts podcast player icon Apple Podcasts Apple Podcasts Spotify podcast player icon Spotify Spotify Amazon Music podcast player icon Amazon Music Amazon Music Podcast Addict podcast player icon Podcast Addict Podcast Addict Podchaser podcast player icon Podchaser Podchaser PocketCasts podcast player icon PocketCasts PocketCasts Deezer podcast player icon Deezer Deezer PlayerFM podcast player icon PlayerFM PlayerFM
RSS Feed

Recent Episodes

View all
EP 32 | Inside Due Diligence: Maximize Deal Value & Mitigate Risks
31
June 2, 2026

EP 32 | Inside Due Diligence: Maximize Deal Value & Mitigate Risks

In this episode of Merger She Wrote, Paloma Goggins, your host and the founder of Nocturnal Legal, is joined by paralegal Chesney Reeves to explain what due diligence is, how buyers review confidential information beyond the Letter of Intent, and how sellers can protect sensitive details by structuring disclosures in tranches tied to earnest deposits. The conversation covers how diligence is shared through cloud-based data rooms, why organizing contracts and records ahead of time prevents last-m
Listen to the Episode
EP 31 | Mastering Mergers: Employee Retention Tactics for Business Success
31
May 19, 2026

EP 31 | Mastering Mergers: Employee Retention Tactics for Business Success

In this episode of Merger She Wrote, host Paloma Goggins and owner of Nocturnal Legal interviews business buyer David Hori about retaining employees during the M&A process and why people risk can make or break post-closing success. David explains that when leaders don’t communicate, employees fill the information gap with fear, so buyers and sellers should build transparency early and provide clear, positive framing around change and growth. Drawing on an integration where a 500-person company a
Listen to the Episode
EP 30 | Asset Protection 101: Marrying Business with Estate Planning
30
May 5, 2026

EP 30 | Asset Protection 101: Marrying Business with Estate Planning

In this episode of Merger She Wrote, host Paloma Goggins, owner of Nocturnal Legal, interviews asset-protection and estate-planning attorney Sherrie Prince about how entrepreneurs can align their business plans with their estate plans to “build a moat” around personal and company assets. Sherry explains that planning starts with the end goal—what retirement and an eventual exit look like—and should account for both external risks (like slip-and-fall claims that insurance may not fully cover) and
Listen to the Episode
EP 29 | Ready to Sell? Your Business Valuation Says Otherwise
29
April 21, 2026

EP 29 | Ready to Sell? Your Business Valuation Says Otherwise

Paloma Goggins, host of Merger She Wrote and the owner of Nocturnal Legal, a business law firm serving buyers, sellers and business operators, interviews Wes Towers, a Melbourne-based digital agency owner, about getting a deep-dive business valuation and how it reshaped how he runs his company. Wes first became interested in sellable businesses after an early acquisition inquiry, but ultimately obtained a valuation due to a divorce separation; the results came in lower than expected and highligh
Listen to the Episode
EP 28 | Franchising Made Simple: How to Start, Grow & Sell Smart
28
April 7, 2026

EP 28 | Franchising Made Simple: How to Start, Grow & Sell Smart

In this episode of Merger She Wrote, host Paloma Goggins interviews franchise specialist Max Emma about what buyers and sellers should know before jumping into franchising. Max shares his path from immigrating to the U.S., building and losing a construction company in the recession, launching a nationwide bookkeeping firm, and ultimately franchising it—now described as the only bookkeeping franchise in the U.S.—plus creating a franchise brokerage to match candidates with hundreds of brands. They
Listen to the Episode
EP 27 | The Burnout Discount: Why Tired Founders Get Lower Offers
27
March 25, 2026

EP 27 | The Burnout Discount: Why Tired Founders Get Lower Offers

Host Paloma Goggins of Nocturnal Legal interviews leadership coach and consultant Ryan Maniey about how owner dependency, stress, and burnout can block business growth and reduce exit value in mergers or sales. Using real-world scenarios, they discuss how founders get trapped in a “grit” mindset, why revenue is a lagging indicator of people, systems, and processes, and how overcapacity can drive quality issues, turnover, and deal risk during acquisition. Ryan shares ways to self-identify burnout
Listen to the Episode
View all Episodes

Recent Blog Posts

When Buyers Want Change And Sellers Want Legacy
Jan. 27, 2026

When Buyers Want Change And Sellers Want Legacy

WHY BUSINESS SALES HURT AFTER THEY CLOSE Most painful business sales don’t unravel because the number was wrong; they unravel because two people walked away from the same closing table carrying very different stories about what was supposed to happ…
Read the Blog Post
The Benefits of Planning Your Business Exit From the Start
Jan. 13, 2026

The Benefits of Planning Your Business Exit From the Start

BIG EXITS START WITH INTENTION Big exits rarely come from luck. They come from deliberate choices. Diane Prince’s journey—from a side room in a rental home to a $28 million sale—shows how intention drives outcomes. She focused on product-market tim…
Read the Blog Post
The Step-by-Step Journey of Building and Selling a Thriving Community
Dec. 30, 2025

The Step-by-Step Journey of Building and Selling a Thriving Community

HOW TO SELL A DIGITAL COMMUNITY THAT LASTS Selling a digital community isn’t a shortcut or a magic trick. It’s a deliberate process: shifting from personality-driven content to a documented, delegable system a buyer can trust. Carol Tice’s journey …
Read the Blog Post
View all posts

About the Host

Paloma Goggins Profile Photo
Paloma Goggins

Nocturnal Legal Founder / Corporate and Mergers & Acquisitions Attorney / Podcast Creator

Paloma Goggins is a business attorney who helps owners turn ideas into thriving companies. She has worked with start-ups, family businesses, and Fortune 500 companies, guiding them through formation, growth, and complex operational decisions. She knows how the right advice at the right time can make all the difference.

She founded Nocturnal Legal to give business owners direct access to practical, no-nonsense legal support. Her firm offers clear pricing, customized services, and fast answers, helping clients move forward confidently without getting bogged down in legal red tape.

Having grown up in a family business and later served as general counsel, Paloma understands the pressures of leadership, internal dynamics, and long-term planning. She advises clients with the same care and focus she would use for her own business.

Whether launching, scaling, or navigating challenging decisions, Paloma helps business owners protect what they’ve built and position their companies for lasting success.