Merger She Wrote ®
Every successful business has a story, and this podcast shows you how to write yours.
Follow the journey of scaling, selling, and strengthening your business with strategies you can put into action today.
See what buyers really value, how they assess risk, and how to position your business as a high-worth asset.
Each episode guides you to make smarter decisions, increase your business’s value, and step confidently toward the sale you’ve been working for.
Recent Episodes
EP 22 | From Launch to Exit: How Planning Ahead Protects Your Business
How to build a niche staffing business, scale smart, and sell for millions. Diane Prince joins Paloma Goggins to share how she turned a side-room startup into a $28M exit. From choosing a defensible niche in title insurance to hiring aligned A-players and building scalable systems, she breaks down …
EP 21 | Lessons from a Writer on Building and Exiting a Successful Co…
How to build a sellable online business with community growth, membership retention, and solid KPIs. Carol Tice joins Paloma Goggins to share how a $25/month writing community became a business buyers wanted—even during the first COVID winter. She breaks down the steps that made it exit-ready: clea…
EP 20 | What Does Horsemanship Teach About Risk in Business Acquisiti…
How to buy a business smarter using M&A due diligence, negotiation strategy, and real-world deal discipline. Chesney Reeves of Nocturnal Legal joins Paloma Goggins to connect horse trading lessons to buying companies. From ve...
EP 19 | What’s the Key to Scaling and Exiting a Business Successfully?
How to build a business that attracts investors, scales, and exits successfully. Scott Schwab , entrepreneur and author, joins Paloma Goggins to share his journey from creating a business plan course to accrediting a new scho...
EP 18 | Smart Scaling Techniques for Growth and Exit Preparation
Deals make headlines, but operations drive real results. Olenka Cullinan, COO and operator, joins Paloma Goggins to show how founders move from constant firefighting to running a company that thrives without them. From reclaiming your calendar with “CEO time architecture” to building SOPs that anyo…
EP 17 | 5 Leadership Lessons from a Secret Service Career for Success…
Deals move fast but the smartest leaders prepare long before the signatures. Christina Beloud, a 25-year Secret Service veteran turned private security consultant, joins Paloma Goggins to share how readiness, communication, and boundaries keep business transitions calm under pressure. From motorcad…
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Recent Blog Posts
The Benefits of Planning Your Business Exit From the Start
BIG EXITS START WITH INTENTION Big exits rarely come from luck. They come from deliberate choices. Diane Prince’s journey—from a side room in a rental home to a $28 million sale—shows how intention drives outcomes. She focused on …
The Step-by-Step Journey of Building and Selling a Thriving Community
HOW TO SELL A DIGITAL COMMUNITY THAT LASTS Selling a digital community isn’t a shortcut or a magic trick. It’s a deliberate process: shifting from personality-driven content to a documented, delegable system a buyer can trust. Carol Tic…
Emotion Meets Evidence: Choosing The Right Horse And The Right Company
Buying a business and buying a horse look far apart on paper. In practice, the decisions feel the same. Risk shows up fast. Emotion follows. Judgment decides the outcome. In this conversation with Chesney Reeves, rider instinct becomes a guide for d…
About the Host
Nocturnal Legal Founder / Corporate and Mergers & Acquisitions Attorney / Podcast Creator
Paloma Goggins is a business attorney who helps owners turn ideas into thriving companies. She has worked with start-ups, family businesses, and Fortune 500 companies, guiding them through formation, growth, and complex operational decisions. She knows how the right advice at the right time can make all the difference.
She founded Nocturnal Legal to give business owners direct access to practical, no-nonsense legal support. Her firm offers clear pricing, customized services, and fast answers, helping clients move forward confidently without getting bogged down in legal red tape.
Having grown up in a family business and later served as general counsel, Paloma understands the pressures of leadership, internal dynamics, and long-term planning. She advises clients with the same care and focus she would use for her own business.
Whether launching, scaling, or navigating challenging decisions, Paloma helps business owners protect what they’ve built and position their companies for lasting success.