Welcome to MERGER SHE WROTE PODCAST!

Is Your Business Ready for the Next Big Step?

Learn how to scale, sell, and boost your business’s value with smart strategies and expert insights. Make confident moves and build a business buyers can’t resist.

Recent Episodes

Sept. 9, 2025

EP 13 | From Zero Clients to 7 Figures: How to Build and Sell an Agen…

From zero marketing experience to a successful agency exit in nine years, Kim Grennan tells the story. What started as a bold offer of free work turned into a thriving agency with perfect client retention and rapid growth. Ki...

Listen to the Episode
Aug. 26, 2025

EP 12 | How Effective Communication Shapes Great Leadership

Why do clear instructions still lead to team missteps? The issue isn’t what you say, it’s what they hear. In this episode, communication expert Jenn Kaye joins Paloma Goggins to break down why even strong leaders struggle to ...

Listen to the Episode
Aug. 12, 2025

EP 11 | What Happens After You Sign the Papers?

Why do so many business sales collapse at the last minute? It’s not the money, it’s the emotions. In this episode, “Seller Whisperer” Denise Logan, both a therapist and attorney, shares the hidden psychological traps that quietly kill deals. From fear-driven reactions like fight, flight, or freeze …

Listen to the Episode
July 29, 2025

EP 10 | How Do You Know When a Deal Isn’t Right?

Would you sell your family business if the money looked right, but something felt off? Amber Finley of Bug Off Pest Control shares what happened when a surprise buyout offer landed in her inbox. What started as a dream deal q...

Listen to the Episode
July 15, 2025

EP 9 | 5 Signs Your Business Is Ready for Strategic Funding

Want investors to notice your business? Learn what it really takes to attract strategic capital. Diti Sangoi, founder of DV8 Ventures, pulls back the curtain on what venture capital and private equity firms look for and why a million-dollar business isn’t enough without the right strategy. In this …

Listen to the Episode
July 1, 2025

EP 8 | WOULD YOU BUY YOUR OWN BUSINESS AT THAT PRICE?

Want top dollar when you sell? It all starts with your numbers. In this episode, financial systems expert Louise Hipperson reveals what buyers really look for when evaluating your business and why messy books can quietly kill your deal. She joins Paloma Goggins to break down the biggest financial m…

Listen to the Episode

Recent Blog Posts

Sept. 9, 2025

From Solo to Sold: A Digital Marketing Agency's Journey

Building and Selling a Digital Marketing Agency: Lessons from Kim Grennan Building and selling a digital marketing agency is rarely a straight path. It’s a journey filled with unexpected turns, strategic moves, and lessons that only come from…

Read the Blog Post
Aug. 26, 2025

The Art of Leadership Communication

The Unseen Communication Gap in Leadership: Why Nobody Understands You Leadership isn’t just about making decisions. It’s about making sure those decisions actually land with your team. And here’s the problem: in today’s bu…

Read the Blog Post
Aug. 25, 2025

The Emotional Arc of Selling Your Business

Why Emotions Can Make or Break the Deal When most people think about selling a business, they picture balance sheets, contracts, and negotiations.What’s often missing from the conversation? The human being behind the deal. In our latest podc…

Read the Blog Post