About

Scaling or selling a business can feel like standing at a crossroads without a map. You know growth is possible, but the path is full of uncertainty.

That’s why Merger She Wrote® exists — to guide business owners through the twists and turns of mergers and acquisitions with clarity and confidence.

Each episode shares the strategies behind real-world successes. It'll give you the tools, examples, and guidance to move forward with purpose.

You’ll hear stories of business owners who navigated tough decisions, avoided costly missteps, and positioned their companies for maximum value. These aren’t abstract theories; these are actionable insights you can apply to your own business immediately.

Whether you’re thinking about selling, exploring growth, or simply planning for the future, Merger She Wrote® helps you see the next step clearly. It’s not just about knowing what to do, it’s about feeling confident doing it.

If you want to grow a business that attracts buyers, stands out in the market, and sets you up for long-term success, this podcast is made for you.

About the Host

Paloma Goggins

Nocturnal Legal Founder / Corporate and Mergers & Acquisitions Attorney / Podcast Creator

Paloma Goggins is a business attorney who helps owners turn ideas into thriving companies. She has worked with start-ups, family businesses, and Fortune 500 companies, guiding them through formation, growth, and complex operational decisions. She knows how the right advice at the right time can make all the difference.

She founded Nocturnal Legal to give business owners direct access to practical, no-nonsense legal support. Her firm offers clear pricing, customized services, and fast answers, helping clients move forward confidently without getting bogged down in legal red tape.

Having grown up in a family business and later served as general counsel, Paloma understands the pressures of leadership, internal dynamics, and long-term planning. She advises clients with the same care and focus she would use for her own business.

Whether launching, scaling, or navigating challenging decisions, Paloma helps business owners protect what they’ve built and position their companies for lasting success.